It’s worrying that I now seem to be incapable of doing anything without checking my phone every so often. It’s not as if I’m even expecting a phone call/text message/email, I just can’t help myself.
I read an article yesterday on Mashable about the wrong and right times to tweet. Titled “Sorry, Marketers, You’re Doing Twitter Wrong” – it certainly caught my attention! Am I doing it wrong? Actually, no.
The article says that Twitter engagement rates for brands are 17% higher on Saturdays and Sundays compared to weekdays, but that most brands don’t take advantage of this and only tweet during the week. It goes on to say that on average, only 19% of brands’ tweets are published at the weekend.
So I had a bit of a strange encounter on my way home from work yesterday. It was chucking it down with rain. I was walking through the city, with my umbrella up (as, like anyone else who uses an umbrella in the Brighton rain, I like to still get wet but battle with gale force winds). So my vision was slightly obscurred but I did notice a hand just in front carrying a little wooden cage. As I looked closer, I realised that inside were stuffed mice clawing at the cage. Real stuffed mice.