I read an article yesterday on Mashable about the wrong and right times to tweet. Titled “Sorry, Marketers, You’re Doing Twitter Wrong” – it certainly caught my attention! Am I doing it wrong? Actually, no.
The article says that Twitter engagement rates for brands are 17% higher on Saturdays and Sundays compared to weekdays, but that most brands don’t take advantage of this and only tweet during the week. It goes on to say that on average, only 19% of brands’ tweets are published at the weekend.